Genesis Water Filtration Products, Inc.
Genesis Water Filtration Products, Inc. has been an innovative leader in the water treatment industry since 1991. First organized as
International Purity Corporation (IPC), IPC was the manufacturer for Equinox International, a highly successful direct marketing
company. In 1999 IPC was sold and reformed as Genesis Water Filtration Products, Inc. with the objective of supplying affordable high
quality water filters to every home in America. We believe that our health is greatly affected by the water we drink and it is our duty
to supply products that impact our lives and planet in a positive way.
What makes Genesis a world-class water filter company?
Unique designs, quality materials and state-of-the-art manufacturing techniques. From raw materials to the finished products each
process is performed in our factory to ensure premium quality and affordable pricing, With precision injection molding equipment,
ultrasonic assembly systems and high speed proprietary manufacturing equipment, Genesis has been able to meet the rapidly growing demand
for high quality water treatment products while maintaining affordable prices. Following is a list of significant milestones in the
history of our company.
- International Purity Corporation was formed in 1991 and became the supplier for Equinox International.
- 1994 Patented the Dual Chamber Flow concept for point-of-use water filters.
- 1996 became the #2 direct market water filter manufacturer - only Amway sold more filters than Equinox International.
- In 1998 International Purity Corporation was the third largest point-of-use water filter manufacturer in the country with over 2 million filters sold. Major products include the EQ-10 Countertop, EQ-40 Shower Mate, and EQ-300 Whole House Water Filtration System.
- 1999 International Purity Corporation was reformed as Genesis Water Filtration Products, Inc. with new ownership and a new marketing focus. Began selling point-of-use filters into Asia.
- 2000 began selling in-line filters into Lowe's and Home Depot. Today we sell over 10,000 filters per month.
- 2002 signed a significant Whole House Filter distribution contract with IMG International for the Georgia, North Carolina and South Caroline region of the United States.
- 2004 became the only water filter sub-contractor for The Owner/Builder Network.
Officers
Gary Merritt, Chairman & CFO
- 30 years manufacturing experience.
- General Manager of International Purity Corporation.
- Previous positions include VP of Manufacturing, Director of Product Development, and Director of Quality Assurance for two Fortune 500 manufacturing companies.
- College - University of California, Berkeley
James Jones, President & CEO
- 18 years manufacturing and plastics experience.
- Technical Director for International Purity Corporation and designer of UV Countertop filter. Certified Water Engineer.
- Plastic Engineer and Director of Technical Services for Rubermaid Corporation, Cleburne Texas. Machinery/Manufacturing consultant for Mitsubishi Corporation and Cincinnati Milacron Corporation.
- College - University of Texas
